Yesterday (Friday, March 14, 2014, that’s Pi Day) I posted a list of annoyingly abused words and phrases on Facebook and, holy cow, people I haven’t seen in fifteen years started weighing in with their own ideas about overused and irritating verbiage. By the end of the day we had assembled a definitive list of terms that must be banned and banished, if not forever, then at least for a while.
Amazing (For the luvvagod, please, please find a new adjective. And why does everybody have to sound like a fourteen-year-old girl when they use it? “Uh-MEEEZ-ing.”)
Authentic (Do you mean crude, unprocessed, unedited, uncurated, unimproved, just simply spewed forth in raw form from some fundamental source? I’ll pass. Thanks.)
Artisanal (I saw a plastic package labeled Artisanal Lettuce in a grocery store a few days ago. It’s a plant. It grows out of the dirt. Unless scientists are “crafting” the genome of this stuff in some wonderfully, special way, there’s nothing Artisanal about it. I can’t imagine we need any further proof that this term is now absolutely dead).
Passion (This was a cool and transgressive word between 2009 and 2012. Especially in the business world. I’ll admit to getting some mileage out of it myself. Now, every schmuck’s got a “passion” about something. I just saw a commercial for Lindor proclaiming their chefs’ “passion” for chocolate. It’s made in a big factory, folks. Ditch this word immediately.)
Spot On (I know, that’s two words, so I’m doubly weary of it)
Decimate (unless you actually mean “to kill one out of ten”, and you can’t decimate objects, you can only decimate groups of people, sheesh!)
Literally (When you mean figuratively or metaphorically. That quinoa was not so good that you literally swallowed your tongue. You’d die.)
Innovate and its demon-cursed sister-word Innovation (Again, I’ve milked this one myself. But it’s time to give it the double-tap behind the ear. And it’s a shame, because it’s a real good and useful word that’s just been abused into meaninglessness.)
Wait for it…
Thought Leader (And, by the way, you don’t get to call yourself a thought leader. Somebody has to confer that title on you. But it’s still stupid. Don’t use it.).
At the end of the day…
Pivot (Just say “start over”. Please.)
Awesome (Even nine-year-old-boys don’t say this any more because it’s just that passé.)
So that’s our list, created by a couple of dozen “creative professionals” of various stripes. Oh! Wait! I have to add a term.
Creative (This is worthy of a post all its own. It may be one of the most abused terms in the business world. For now, use it very cautiously. Be thoughtful about what you label “creative”.).
Does anybody have anything to add? “Input” is welcome. There’s a term I love. “Input”. A more honest label would be “interference”.